Varusteleka is the #1 in Finland. 5 million € annual turnover & 40 employees. They have real stuff, repros and quite often special gears for sale. I've bought all my German flectarn camo's, shirts etc. from them. Other gears too. Fast, honest and reliable business, but their style regarding advertising is a little rough of nature. Not always politically too correct.
Here's link to their site. Also in english:
This is Varusteleka's latest youtube ad. Heidi Von Himmelberg herself speaking about good deals. Notice: use the cc-button to get subtitles in english. Pretty funny ad